As our business grows here in Virginia Beach and Chesapeake, I have been looking closely at our business model and what is the best way to A) grow our business and B) best serve our customers with the same personal touch and professionalism they have come to expect.
There are a few different approaches and I thought I would give a brief overview and perhaps you’ll share with me your thoughts on what works for you as a customer. Maybe you are not a real estate customer per se. And I don’t mean ours, but in general. WE are all customers, of some kind, every day. How do you like you to be served? Do you like lots of info, lots of personal interaction? Or are you a “just gimme the facts and tell me where to sign: kinda customer?
There are a few different models in the RE biz these days. Some new and techy, some old and very hands on. Both work.
One new emerging model since I’ve come back to the business is the mega team version. There is a rainmaker who really puts it out there with their name on everything and solicits business through every channel possible. Radio, TV, Internet, newspaper (is that still a thing?) and so on. They hire inside sales associates (ISA) whose only job is to take ad calls and convert them to an appointment and capture a lead and pass it on to an agent. These groups often have several agents working on their team in order to chase down all this and often have a full service office including property management. If they are not a proper brokerage firm proper, they are often a company within a company. While I was managing a large office several years ago, we had the beginnings of teams like this and they are generally self sufficient since the team leader is given much latitude and is capable of running the team themselves regarding the coaching and accountability and need to be good at putting out their own fires. I want to be sure to not suggest that any of this is bad. As a buyer or especially a seller you want activity and phone calls and someone following up on these leads the instant they come in. We know that our society has become so ADD that if we don’t hear back right away, we move on to the next thing.
From the perspective of what the GREAT team does in the future, we need to look at what the commitment to building a team is, what are the implications and does it bring us closer to our goals/customers or further away?
In order to keep this brief (I know, too late), I am going to address the other models in the next post.
Until then, please don’t hesitate to reach out and offer your thoughts and especially to ask questions.
If you need real estate assistance, we are here to help. If you just want to catch up and go have a cup of coffee or meet up for a bike ride, LETS GO!